Advertising ideas for auto repair shops do not need to be complicated or expensive to implement. But consistent implementation is the key.
A much-heard saying is “50% of my advertising budget is wasted. I just don’t know which 50%!”
You are not alone if you feel like advertising is just another way to waste hard-earned money, in the hope it will bring in new business, or get current customers to return for regular maintenance. Chances are, you didn’t start out in advertising, then switched to vehicle repair.
There are nearly ¼million other auto repair shops in the US – that’s a lot of competition! So, what can you do to make yours stand out?
There are steps you can take to maximize your exposure and get your message out to new prospects, but you must do those steps correctly and consistently –
The first place 80% of people go is Google, and the chances are they are using their smartphone to do it. People trust google reviews more than they trust their own judgment so make sure your garage comes up with lots of 5 star reviews. Ask every happy customer for a review, if you are using Profitboost then you can send them a text message asking them to leave you a positive review as they leave the shop.
Have a Mobile Friendly Blog
Get and maintain a mobile-friendly website – If someone goes from your Google reviews to your website they need to be able to read your site on their phone.
Start a Blog
Start and maintain a blog for car owners that gives advice, recommendations, best practices, and maybe a plug for your own services, while you’re at it. Begin building a relationship in your market. If necessary, hire a writer to do the work, if you’re grammatically challenged. You don’t need to post daily, just add something once or twice a month. The blog posts join with our next advertising idea.
Do the Social Media Thing!
Yes, you need to have a Facebook Page so you can interact with your market. Sounds difficult, if you’ve never done it, but it’s really not the chore it might seem. If you have a teenager in the family ask them to help you or find someone local to do it for you. When you write some tips out for your blog, post them to your Facebook page. You do not need to be on every social media platform, Facebook is the big one and you should be there.
Price out how much it might cost you for 1,000 impressions on the back of your local supermarket’s register receipts. You can also do flyers, mailers, or handouts in the local newspaper, or the local coupon book. People love to feel they are getting a deal so coupons are still a relevant marketing medium. Add printable coupons to your website and to your Facebook page.
Build Customer Referrals
Word of mouth is still a strong way to get new customers. Offer your loyal customers a gift of some kind for each and every new customer they send you. This can be in the form of a discounted oil change or a gift card for a local restaurant. Ask the restaurant if you can have an ad in the menus, or somewhere else in the establishment if you use them.
Take advantage of service reminders. Yeah, those little stickers you put on their windshields are a good start. Profitboost has a versatile reminder sticker system built in to the program. Now, join the 21st Century and try email and text reminders. This can all be managed with our Kukui marketing integration.
If you’ve got it, flaunt it. If you don’t have a logo yet, you need one. They don’t have to be expensive. Logo Nerds is a company that have packages starting under $50. Having a recognizable brand can make all the difference between just-another-repair-shop, and really building awareness of your business when the time comes for repairs. Little items like refrigerator magnets, pens, and other ad specialty items have proven their worth over the years. Shop around online for them and you will find them to be very affordable.
Use what is available to you. Check out our blog on Traditional Advertising for auto shops as well as how you can use the Guerrilla Marketing ideas for your auto shop. When you use Profitboost auto repair management software you have access to the best Customer Relations Management software.